Sonos and the Cost of “Courage” in Tech Missteps
January 14, 2025
decisions. The core issue? A rushed new app launched in May 2024 that stripped away much of the old app’s functionality, leaving users with a clunky, incomplete experience. The CEO called it “courage” to release such an app, but the fallout included missed product targets, layoffs, and what has felt like years of usability issues that the company never fully addressed. Even with a new interim CEO who comes from Quibi—a name that doesn’t exactly inspire confidence—Sonos users are left waiting for a real turnaround.
As for me, I’m sticking to my AirPlay-enabled speakers and holding off on that Sonos soundbar for my basement entertainment setup. After all, trust is a hard thing to rebuild.
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