Can a Newsroom Use AI Without Losing Your Trust?
Host Jason Michael Perry sits down with Greg Morton, data editor at The Baltimore Banner, to talk about what AI is actually doing inside a newsroom and why admitting you used it can cost you a reader.
Long before anybody called it AI, machines were writing sports recaps, earnings reports, and election results. What changed isn’t that machines write; it’s that now they can write about anything and you can’t tell. Greg and Jason get into the Banner’s published AI rules and what they mean on deadline, what happens to what people believe when the good reporting is behind a wall, and the junk is wide open, and how newsrooms are using these tools to get through document dumps no human could read in a lifetime. Greg was part of the team named a 2026 Pulitzer finalist for an investigation that tracked every city bus in Baltimore, every five seconds, for four months, to show why thousands of kids can’t get to school on time.
Podcast Notes & Links:
- The Baltimore Banner
- Greg Morton’s work at The Baltimore Banner
- Missing the Bus: the Banner’s school transit investigation
- What is a robots.txt file?
- More information on robots.txt file
- 2026 Pulitzer Prize finalist citation, Local Reporting
- Ars Technica retracts an article containing AI-fabricated quotes
- How newsrooms used AI to work through the Epstein files
- Newswriter guilds on The Baltimore Sun’s AI-written analyses
- BannerX 2026 — September 30 in Columbia, Maryland
- Testing for AI and Watermark episode – Who Wrote That, AI or You?
- Data centers w/ Jenny Abamu episode – Why Are Data Centers Suddenly So Controversial?
- PerryLabs – Start with an AI Assessment
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Credits
Thanks to the team at WYPR, our producer Sam Bermas-Dawes, and Myrna Martinez, Head of Operations and Marketing at PerryLabs.