Latest Thoughts
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📺 AI in Action: Utilities interview with Gerald Butler
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📺 Apple Wanderlust Event Recap 2024
Did you skip the Apple Wanderlust event on Tuesday? No worries, I’ve got you covered! Join me as I sit down with our Director of Mobile Engineering, Rob Koch, to unpack all the exciting announcements. From the new Apple Watch to Beta testing iOS 17, we’ve got it all covered. Grab a drink, and let’s dive in! -
Apple’s Walled Garden
Austin Carr has an interesting piece on leaving Apple’s walled garden.
“Over the past few years, though, it all started to feel claustrophobic. I was only a little annoyed when Siri crept into my apps and search queries. Only a little frustrated that iMessage didn’t allow for modern chatting on non-Apple PCs and phones. Only a little miffed that I couldn’t choose Google Maps as my default navigator or set up an Amazon Echo as easily as Apple’s own HomePod speaker. But these things began to add up, as did the $120 I was spending every year to store my photos on iCloud.”
I’m a pretty happy Apple fanboy, but I spend a lot of time experimenting with and using many different types of hardware. Amazon Echo’s release was one of the first moments I felt a bit claustrophobic in Apple’s ecosystem. That feeling comes back whenever I stumble on a new product category or a place Apple seems to neglect, like smart homes. The walled garden works great when it works, but it can be maddening to watch Apple drag its feet on inevitable product changes or releases.
The default apps on all Apple devices are perfect examples of this; Contacts, Mail, Calendar, and Reminders incrementally add features but only after years of neglect. While these apps lag, Apple continues to build tentpole features like contact posters around these apps, forcing you to ignore cool new features or use a lesser than product.
“You’re no longer competing purely on the merit of the product,” says Carl Pei, co-founder of Chinese electronics maker OnePlus Technology Co. and the new smartphone startup Nothing Technology Ltd. If a person owns both an iPhone and an Apple Watch, Pei says, the chance of getting them to leave iOS is incredibly low. He adds that the Apple-only iMessage service has become “basic infrastructure” of communication and forces a limit on how much new mobile players can grow without it. A Google spokesperson said in a statement, “We believe it should be easy for users to switch between devices and platforms whenever they choose, and we find it frustrating that these principles are not equally shared by all platforms.”
The results can be absolute bliss when Apple taps into the integration potential between its products. AirPods are one of my favorite recent Apple devices in years, and when it works, these headphones feel like absolute magic. FaceTime’s continuity camera magically taps into the iPhone’s cameras for the AppleTV and Mac to use or Universal Control which simply allows someone to move a mouse cursor from a Mac to an iPad. I always assumed that Google, with its profound control of Android OS, might build a similar molt, but they seem unable. As Apple makes these integrations deeper and deeper into the ecosystem, you have to wonder if anyone can compete because Carl Pei is correct. I’m no longer buying an iPhone because it’s a “phone” but for its deep integration across its ecosystem.
Apple and Google invested resources in making the switch easier—the first app that Apple ever published in Google’s store was its 2015 “Move to iOS” app—but the paths remained bumpy. A designer who was working for Google around this time recalls that studies on customer feedback showed ex-iPhone users were frustrated by the process of moving media to Android and confused about leaving iMessage. The worse the first impression was with Google, the more likely people were to give up and switch back. This designer, who, like many insiders interviewed for this story, spoke on the condition of anonymity out of concern for career reprisals, remembers one regretful Android tester saying, “I want my life back.”
Last Christmas, my friend moved from Android to iPhone using Apple’s migration app. I blogged about it here, but I was impressed at just how good of a job the app did in deep copying everything, including the system sounds. If anything, it did too much and changed standard iOS defaults to reflect settings from Android.
What was more stark was how complicated iOS and Android have become and how many features feel as if they are universal between the two platforms. I’m curious to try the inverse process and migrate one of my iOS devices to Android. I may have to do that when I find some downtime.
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Mindgrub and the Baltimore symphony Orchestra present AI in A Minor
I’m beyond excited to announce AI in A Minor! The Mindgrub team and I have spent the last few months working to generate music and transform it into sheet music the amazing musicians at the BSO can perform. It feels incredible to know that soon you will have a chance to see what we’ve been working on.
I also can’t ask for a better team than the Baltimore Symphony Orchestra, Greater Baltimore Committee, and Amazon Web Services (AWS) to help make this happen.
Join us on August 9th!
Oh, we’re still looking for sponsors and anyone interested in setting up a booth in the BSO hall. If you want to buy tickets get them here!
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Meta Threads Countdown
It appears 9to5Google got it’s hands onto an early APK release of Meta’s Twitter competitor Threads in “Threads, Meta’s Twitter clone, starts launch countdown, plus a few details on how it works“:
Your Threads profile is also strongly connected to your Instagram profile. The two use the same username and display name, and it seems your Threads profile picture may have to be from Instagram. Additionally, anyone you block on one service is also blocked on the other.
I shouldn’t be surprised by the tight coupling to Instagram, but I am. The coupling between Facebook and Instagram has always felt forced and as if they stifle the personalities of the different platforms. Threads (as I expect it) will be heavily text-focused, while Instagram leans into photos and video. How often will cross-posting happen?
Another unique aspect of Threads that many have been anticipating is the way it can connect to federated social networks like Mastodon (collectively known as the “fediverse”). It seems that Threads may not be ready to launch its fediverse features right away.
Soon, you’ll be able to follow and interact with people on other fediverse platforms, like Mastodon. They can also find you with your full username @username@threads.net.
The only other detail we could uncover about Threads’ integration with the fediverse is that if you choose to restrict replies on a post, it won’t be shared outside of the Threads app.
When you limit replies, your thread will not be shared with your fediverse followers.
Threads’ use of ActivityPub to connect into Mastodon and the collective Fediverse has long been a big question. In my newsletter, I compared Mastodon and the Fediverse to a network of towns, where each city has its form of government and content moderation rules. Threads’ appears to be a gated community that may allow its users to leave the gates and interact with others but still keep exclusive content limited to those within its gates.
This social experiment will be interesting, especially when a metric ton of Meta users who first interact with the larger Fediverse through Threads and branded “@username@threads.net” name. I hope the other cities play nice.
Digging deeper into the code, our team has also found that Threads may indeed have a web app. At the very least, we’ve found that the service’s profile links will look quite similar to Instagram profile links, simply appending your username after the base “threads.net/” URL.
I assumed the animated website for threads hinted at more than just an app.
