Issue #89: Stop Calling It AI Automation
Howdy ππΎ.
This week, I had the pleasure of joining an amazing panel at DC Startup and Tech Week to talk about agentic AI and automation. While preparing, I kept staring at the wordΒ automationΒ and thinking it was wrong. It somehow misses the point of the moment weβre in, to the extent that Iβm not sure we should even use that word when talking about AI.

Hereβs the thing: automation is about building something repeatable. Itβs the dream of the perfect process. You define the steps once, and the system does them over and over again, the same way, every time. Think of an assembly line, a payroll run, or an email sequence that always fires in the same order. Thatβs automation.
AI is different. What AI offers is closer toΒ augmentation. It adds judgment and adaptability to systems in ways that werenβt possible before. AI is non-deterministic, which is a technical way of saying that, like a human, it wonβt do the same thing twice. If I ask ChatGPT a question and you ask the same one, weβll get different responses. Thatβs by design. Inside a system, it means AI can follow a processΒ andΒ read the room to consider context, weigh tradeoffs, and change the script when it makes sense.
At PerryLabs, we avoid the wordΒ automationΒ and talk instead aboutΒ workflows. Workflows let us use tried-and-true automation where consistency matters, and bring AI in where judgment matters.
A concrete example: on one client project, weβre automating the parts that should never be subjective, like checking page margins, validating file formats, confirming font sizes, and required fields. No AI needed. Then we use AI for the parts that live in the gray. Does this piece of writingΒ feelΒ on-brand for the audience? Is this imageΒ balancedΒ for the layout and goal? Should we escalate this submission because something looks off, even though it passes the rules? Thatβs not automation. Thatβs intelligence.
This is where AI becomes really powerful: theΒ messy middle. The work is too nuanced for simple rules. A huge swath of knowledge work has been stuck there, awkward, half-automated, forever βneeds a human to check.β Thatβs exactly where AI can make the biggest impact.
-jason
ποΈFresh From the Studio

In Episode 1 of Thoughts on Tech & Things, I talk with my friend Ben Slavin about OpenAIβs DevDay, Sora 2, ChatGPT 5, and how tools like AgentKit and the App SDK are shifting OpenAI from product to platform.
Listen now and subscribe on AppleΒ or Spotify. If you enjoy it or have ideas for future episodes or guests, Iβd love to hear from you. I read every message you send, just hit reply or email me atΒ contact@jasonmperry.com.
π The Best in Tech This Week
π§Β OpenAI Launches the Atlas Browser – OpenAI just dropped its own AI-powered browser,Β Atlas, joiningΒ Perplexityβs CometΒ in aiming for Chromeβs dominance. These new AI browsers blur the line between search, chat, and productivity, making the address bar into a conversation.
π Reddit Sues Perplexity for Content Scraping – Reddit is suing Perplexity for allegedly pulling Reddit content into its AI search results. Itβs a big test for what βopen webβ really means in the age of LLMs, especially as AI browsers and search tools find creative ways to get around robots.txt and Cloudflare barriers.
π Clippyβs Back with an AI Upgrade – Microsoftβs new βMico Copilotβ brings Clippy back from the dead. Itβs smarter, faster, and far less annoyingβ¦ hopefully. The company swears this is the helpful version we always wanted in 2001.
π€ The AI Roadshow: Workshops, Talks & Beyond
Oct. 28 βΒ Enoch Pratt Library Event on XR/AI
Oct. 30 – Leadership in the Age of AI
Nov. 3 – Greater BaltimoreΒ ClimateΒ Summit
Nov. 12 βΒ WTCI AGILE Series
Nov. 20 βΒ AI Summit Europe
P.S. Before you go…
An AWS outageΒ took down half the internet this week, and one of the strangest casualties was theΒ Sleep8 smart bed. When AWSβs DNS went offline, the beds couldnβt reach their cloud endpoints, so heaters stayed on, and automatic adjustments stopped working. A wild reminder that even your mattress might depend on Amazonβs uptime.
