Research, Messaging, Personalization, Search, Assistants, and Advertising in the AI Era

Session Information

This workshop is designed for modern marketing and sales teams who want to use AI to work faster, communicate more effectively, and personalize every stage of the customer journey. Instead of focusing on a single platform, this session is fully AI-tool agnostic. We explore real workflows using ChatGPT, Claude, Gemini, CoPilot, Perplexity, Google AI-powered search, and several industry tools—so you can apply what you learn no matter what your team already uses.

We’ll start with research, ICP (Ideal Client/Customer Profile) clarity, and how to understand your market through AI-driven discovery. From there, we’ll develop messaging using your brand voice and the voice of your top performers, then build assistants that help you draft high-impact content on your behalf. You’ll learn how to connect AI to CRM and prospect data using MCP (Model Context Protocol) for personalized outreach, how AEO/GEO are reshaping modern SEO and marketing funnels, and how AI is transforming ad creation across Google, Meta, and TikTok.

By the end of this session, participants will understand not just how to create better messaging but how to orchestrate entire growth workflows with AI and become the next generation of vibe marketers and vibe sellers.

What You Will Learn

• How AI tools like Perplexity and Google AI search reshape market and competitor research
• How to build ICPs and personas using data, patterns, and real-world context
• How to analyze your digital footprint and understand how the market sees you
• How to turn writing samples into consistent brand messaging and voice
• How to build assistants that generate high-impact marketing and sales content
• How to use MCP and CRM data to create deeply personalized outreach
• How AEO and GEO change SEO and discovery
• How to use AI-powered advertising across Google, Meta, and TikTok
• How vibe marketers and vibe sellers orchestrate AI-driven workflows

What people are saying

Workshop Outline

I. Welcome + The AI Evolution Framework

This section sets the tone for the workshop, introduces the structure of the session, and explains how AI will be explored through both concepts and hands-on examples. Participants understand what to expect and how each section builds on the last.

• Introduction to the format and flow
• How we’ll learn: concepts → demos → activities
• Overview of tools used throughout the workshop
• Why Google’s ecosystem is our foundation

II. AI Fundamentals

A clear, beginner-friendly introduction to how AI works, what modern models are capable of, and why this moment matters for individuals and organizations.

• What AI is and why it’s different now
• What AGI means and where we are on that path
• How models learn and generalize
• What generative AI actually does

III. Market, Competitor, and Persona Research with AI

We’ll explore how to use AI tools to accelerate research, understand your landscape, and build ICPs that actually reflect reality.

• Using Perplexity and Google AI search for research
• Pulling competitive landscapes and industry trends
• Analyzing your digital footprint (reviews, mentions, perception)
• Building data-informed ICPs and personas

IV. Messaging & Brand Voice Using Your Own Content

This section focuses on creating messaging that feels authentic, consistent, and aligned with your brand or product.

• Feeding AI your writing samples and samples you admire
• Creating a brand voice profile and messaging guardrails
• Understanding CTA structure and effective positioning
• Creating campaign-level messaging with variations
• Activity: Build a brand voice file + generate messaging

V. Building Marketing & Sales Assistants

We turn the messaging work into actual tools your team can reuse.

• Creating a CMO Assistant (strategy, briefs, cleanup)
• Creating SDR and BDR Assistants (outbound, personalization)
• Using assistants to generate persona-specific messaging

VI. Personalization Through Data

This section covers how to use structured data to create highly personalized marketing and sales outreach.

• What MCP is and why it matters
• Connecting AI to CRM or prospect data
• Pulling info from news, events, and public signals
• Drafting hyper-personalized messages at scale

VII. AEO, GEO, and the New Search Landscape

We explore how AI discovery changes content strategy for marketing.

• What is AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)
• How AI assistants surface information
• Structuring content for an AI-first world
• Real-world examples of AI-driven visibility shifts

VIII. Becoming a Vibe Marketer or Vibe Seller

A forward-thinking close that reframes how modern teams operate with AI at the center.

• AI-powered ad tools in Google, Meta, and TikTok
• Creating ad scripts, concepts, visuals, and variations
• Humans as orchestrators of workflows, not executors
• AI for speed, humans for taste and judgment
• New workflows for growth teams
• How to build an AI-augmented operating system

IX. A Look to the Future

We close with a forward-looking discussion on where AI is headed—from larger context windows to fully automated agentic systems—and how individuals and organizations can prepare for what’s coming.

• What individuals should start doing now
• The future of agents
• Expanding context and memory
• AI as an operating layer across tools

Additional Resources

• Workshop FAQs – Find answers about what’s included, policies, and how to prepare.
• Resources & Downloads – Access course files, templates, and useful links.
• Locations & Venues – View upcoming cities and venue details, or request one near you.