What do you do when $20 billion in revenue might vanish thanks to Google’s looming antitrust fallout?

You buy the best damn answer engine on the block.

Perplexity is already my favorite AI search tool—fast, smart, and actually useful. Imagine it embedded deep into Apple’s many operating systems. A real-time answer engine that could make Siri useful and launch a day-one Google Search competitor. If this happens, it might be Apple’s smartest acquisition in years.

Apple Executives Have Held Internal Talks About Buying AI Startup Perplexity