AI Workshop: Are You Ready for Answer Engine Optimization?
How to Make Your Content Discoverable by AI, Not Just Google
Session Description:
This interactive, 90-minute session is designed for marketers, content creators, and business professionals who want to future-proof their visibility in a world where generative AI—not Google—is answering the questions.
As tools like ChatGPT, Perplexity, and Claude become the first stop for users seeking answers, the way content is found, cited, and used has fundamentally changed. Traditional SEO is no longer enough. In this session, you’ll learn how answer engines work, what AI models prioritize when retrieving and generating content, and how to structure your website, documents, and knowledge bases to stay relevant in an AI-powered ecosystem.
We’ll walk through the shift from search to synthesis, show you how AI “reads” your content, and help you take the first steps in adopting Answer Engine Optimization (AEO) for your business or team.
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It was the perfect beginners look at AI.
It was great insight into the use of AI from a different perspective than simply ask and answer a question.
A masterclass by Jason Perry on customization of ChatGPT. The forward-thinking strategies discussed have opened new avenues for me to explore.
Very much enjoyed the presentation! Interesting to see the variety of AI products available.
The workshop was very informative.
Excellent information in a simple format.
What You’ll Learn:
- What AEO is and how it’s different from traditional SEO
- Why generative AI is reducing search traffic—and what that means for your content
- How AI models retrieve and synthesize answers using trained data or real-time tools
- The impact of robots.txt, training permissions, and data visibility on your brand
- What Claude, Perplexity, and ChatGPT actually prioritize when citing content
- How to structure your website, documents, and FAQs for AI comprehension
- Why now is the time to invest in AI-optimized content—and how to start
Instructor
Jason Michael Perry
Founder & Chief AI Officer, PerryLabs
Jason Michael Perry brings over 20 years of experience at the intersection of technology, innovation, and strategy. As the Founder and Chief AI Officer of PerryLabs, he helps teams and organizations confidently integrate AI into their everyday work without the fluff or overwhelm.
He’s the author of The AI Evolution and writes the weekly newsletter Thoughts on Tech & Things, where he breaks down complex tech topics with clarity, wit, and a practical lens.
Jason has advised Fortune 500s, government agencies, and nonprofits, and has taught 1,000+ professionals how to use AI to boost productivity, improve communication, and streamline decision-making.
He also serves as:
- Entrepreneur in Residence at the University of Baltimore
- Senior Advisor at the World Trade Center Institute
- Board Member at the Baltimore Symphony Orchestra
- Creator of AI in A Minor, an award-winning AI/music collaboration with AWS
Whether he’s speaking on stage or guiding a hands-on workshop, Jason is known for making AI accessible, engaging, and immediately useful.
Upcoming Workshops
If you have questions or would like to schedule a private class, reach out and contact us.
Upcoming Workshops
If you have questions or would like to schedule a private class, reach out and contact us.